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6 ways to be the best at preparing for the worst

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"6 ways to be the best at preparing for the worst"

When a crisis hits, what will you do?

Online PR crises now hit the headlines every day. They’re no longer an ‘if’ for brands, but a ‘when’. And the effect of each crisis is huge, slashing company market values and demoralizing employees. So the challenge for in-house PR professionals and PR agencies is not avoiding a crisis, it’s spotting it early, dealing with it effectively, and recovering quickly.

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