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"Patient Journey Disconnect"

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Rethinking Patient Engagement Platforms to Fill the Gaps with CRM, EMR Systems

The healthcare industry is fragmented with various stakeholders (practitioners, provider organizations, payers, etc.) taking siloed approaches across the patient care continuum.  Differences in focus, priorities and incentives, plus a lack of integrated and interoperable systems, lead these stakeholders to make decisions that only support their respective silos. Stakeholders also take an archaic approach to patient engagement using EHR/EMR and CRM systems with limited engagement capabilities or investing in point solutions to fill the capability gaps. The results are "one size fits all" communications that do not resonate with healthcare consumers or activate positive behaviors.  

This lack of coordinated care and engagement has left many patients confused, overwhelmed, dissatisfied and disengaged, resulting in negative clinical outcomes. This whitepaper discusses why healthcare organizations need to rethink system-wide governance and activate digital transformation across care venues to execute a unified patient engagement strategy. As competition grows, costs rise, and populations change, having a seamless platform is key to acquire and retain patients while becoming more efficient operationally. 

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