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"The Battle for Customer Access in Healthcare Sales"

How the medical industry became its own worst enemy and what can be done to right the ship

To succeed in today’s environment, medical device, pharma and biotech companies have to reframe their approach to sales team development and coaching. Sales success requires more than just product knowledge, clinical expertise and well-crafted marketing messages. It requires the right mindset, a consultative model and skillset, a common language around sales and service, and, just as importantly, the leadership to support it.

This whitepaper will spell out how the medical industry became its own worst enemy — and what can be done to right the ship. Discover the essential elements for productive, successful sales teams and what it takes to train and coach your sellers to move from “tellers” to patient outcomes-focused, value-added partners.

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