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"The patient journey: Longitudinal patient data matters"

Like most industries, healthcare organizations are drowning in data. But not all data is equal, especially when it comes to identifying the right cohort of patients for novel and new therapies.

Harnessing accurate and holistic patient data from a massive pool of users remains key to developing and testing new breakthroughs in treatment. This data also can shed light on patient pathways to care, ultimately helping ensure better patient care and outcomes.

It begins with understanding the patient journey from a data perspective, including a patient's interactions with doctors, health care providers and payers, and the decisions made at each phase of their care. A comprehensive and accurate patient journey analysis offers quantitative and qualitative data surrounding each health care encounter.

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