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2024 Shopper Marketing Guide to Offline Marketing

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"2024 Shopper Marketing Guide to Offline Marketing"

Recess' latest research report explains the “why” behind your offline marketing programs, and arms you with data-driven insights for why you should sample at IRL locations like Crunch Fitness if your product’s in Walmart.

Offline marketing doesn’t have to be a dark funnel.

This data report from Recess shares where your retail shoppers “hang out” in-real-life (IRL), when they’re not physically at stores like Target, Walmart, Whole Foods, Krogers, Costco, 7-Eleven, and Sephora.

It answers the million dollar question for CPG marketers: when shoppers leave the brick-and-mortar or your e-commerce site, where are they in-real-life?

We’ve analyzed over 100,000 offline marketing opportunities at gyms, colleges, family events, and more to track the in-real-life (IRL) behaviors of your target audiences. By leveraging anonymized mobile device IDs, we’ve tracked shopper behaviors outside of the brick-and-mortar, giving you the ability to determine the likelihood of finding these shoppers at in-real-life locations like Orangetheory Fitness, WeWork, Hot Wheels Monster Truck events, college housing, and more.

See how you can leverage shopper data around these IRL behaviors to build data-driven offline marketing programs, and ultimately drive more sales both in-store and online.


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