Request Your Free Executive Brief Now:

"Executive Summary: Best Practices to Support the Member Experience for Medicare Advantage Enrollees"

New Star rating recalculations place even more emphasis on customer experience. Is your Medicare Advantage health plan ready? Here’s where to start.

As payers compete in what’s becoming an incredibly crowded Medicare Advantage (MA) market, they’re increasingly prioritizing digital-powered member centricity. By doing so, health plans can run with—as opposed to getting run over by—recent Star rating recalculations that now place more emphasis on customer experience.

But where—and how—do you start? This executive summary recaps a recent webinar where speakers Josh Volak (Cognizant) and John Zimmerer (Smart Communications) discussed just that. You’ll learn:

• What new research says about what MA members want from their health plans
• Emerging trends in member engagement and retention
• Best practices for omnichannel communications
• When, where, and how technology can help

Offered Free by: SmartComms
See All Resources from: SmartComms