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"Maintaining Continuity of Coverage for Dual Health Plan Members Via Proactive Retention Programs"

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Since the end of the Public Health Emergency in May 2023, nearly 15 million Medicaid members have lost their coverage. Loss of Medicaid members and the corresponding revenue will impact not only Medicaid Managed Care Plans, but also Medicare Advantage plans who have dual-eligible members.

Health plans must once again contend with lost Medicaid member eligibility after several years of automatic re-enrollment. Download now to explore the issues at play and why the time is now to plan and deploy a strategic retention program which can be useful for both Medicare Advantage Plans and Medicaid Managed Care Plans.

By following the best practices outlined in this whitepaper, health plans can create and maintain an effective retention program, reduce member drop-offs, minimize revenue loss, and increase member satisfaction and the resulting stickiness.

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