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"Navigating 5 Fundamental Shifts in Healthcare Marketing & Sales Channels"

Access this comprehensive whitepaper on navigating the top channel disruptions impacting go-to-market strategy for healthcare payer organizations today.

Over the past four years, the Covid-19 pandemic, tightened marketing budgets, and significant consumer migration to digital channels have forced major changes to healthcare companies’ sales and marketing efforts. As marketing and sales leaders adapt to this new landscape, learning how to effectively harness the power of automation for delivering personalized experiences at scale is critical.

Drawing on deep industry expertise, this resource examines the top disruptions impacting go-to-market strategy along with specific best practices for navigating:

• A balance between self-service and agent-led channels
• How to calibrate the role of aggregators
• What successful brand marketing should look like for insurers
• Optimizing of local marketing efforts, including ways to improve metrics
• The latest Marketing Automation platforms, with a look at both the potential of and barriers to these innovative solutions
• Challenges of scaling personalized journeys, and how to overcome them
• And more

Offered Free by: MarketBridge
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