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The Third Door Approach to Process Improvement

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"The Third Door Approach to Process Improvement"

Deliver Meaningful Results

If the “main entrance”—your processes, procedures, and
technologies—isn’t easy or fast enough, customers will bypass it and find a different way. Rather than closing the third door, a better approach is to use it to improve your processes. Making the “main entrance” more attractive will streamline efforts for all and drive higher engagement and satisfaction.

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