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"Consumer Brands' Winning Hand"

In an age of customer-first experiences, health plans can learn a lot from the top consumer brands that have made extraordinary service more ordinary.

With older populations growing in priority but continuing to elude health plans’ campaigns, retailers’ inventive playbooks may have more to offer than payers may think. What can Medicare Advantage plans learn from the world-class brands that meaningfully attract, engage, and delight those hard-to-reach audiences?

In this white paper, you’ll learn:

• What consumer brands get right about reaching older populations
• How retailers wow seniors with engaging multichannel experiences
• Best practices across loyalty programs, personalization, and consumer insights

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